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OTT advertising is a more viable part of a company s marketing mix. More than just a brand awareness and branding play, it’s a full service channel which provides measurable metrics, measurability, and targeted communication. The key to successful OTT advertising is to first identify your target audience, understand their buying behavior, and then design&ellipsis;Read the full post »
OTT advertising is becoming an increasingly important part of a brand’s online performance media mix. The rise of smart phones and mobile apps has meant that consumers spend an ever larger proportion of their time on the go. This mobile convergence has created an environment where brands must engage with customers in real-time through highly&ellipsis;Read the full post »
An advertising agency, also known as advertising or a marketing agency, is a company specialized in the management and the production of marketing and sometimes other kinds of advertising and publicity for the customers. Advertising agencies are usually hired by large companies and corporations to create and manage their brand name. They play an important&ellipsis;Read the full post »
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